Strategic Bridging: The Collaboration between Environmentalists and Business in the Marketing of Green Products

The Journal of Applied Behavioral Science

Volumn 27, Issue 1, 1991, Pages 65-90

  Westley, Frances ^a   Vredenburg, Harrie ^b  

^a MCGILL UNIVERSITY   (Canada)

^b UNIVERSITY OF CALGARY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84965428285     PISSN: 00218863     EISSN: 15526879     Source Type: Journal    
DOI: 10.1177/0021886391271004     Document Type: Article

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