The “Risky Business” of binge drinking among college students: Using risk models for psas and anti-drinking campaigns

Journal of Advertising

Volumn 30, Issue 4, 2001, Pages 23-39

  Wolburg, Joyce M ^a  

^a MARQUETTE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84963670633     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2001.10673649     Document Type: Article

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