Mining fuzzy rules in a donor database for direct marketing by a charitable organization

Proceedings - 1st IEEE International Conference on Cognitive Informatics, ICCI 2002

Volumn , Issue , 2002, Pages 239-246

  Chan, K C C ^a   Au, Wai Ho ^a   Choi, B ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE; COMPENSATION (PERSONNEL); DATA MINING; DATABASE SYSTEMS; FUZZY RULES; INFORMATION SCIENCE; KNOWLEDGE REPRESENTATION; LINGUISTICS; MARKETING;

ACCURATE PREDICTION; DIRECT MAIL STRATEGIES; DIRECT MARKETING; DOMAIN EXPERTS; LINGUISTIC TERMS; OBJECTIVE MEASURE; QUANTITATIVE VALUES; UNCERTAINTY MEASURES;

FUZZY INFERENCE;

EID: 84962432618     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/COGINF.2002.1039304     Document Type: Conference Paper

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