Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research

Computers in Human Behavior

Volumn 61, Issue , 2016, Pages 667-688

  Soltani, Zeynab ^a   Navimipour, Nima Jafari ^a  

^a ISLAMIC AZAD UNIVERSITY   (Iran)

Author keywords

CRM; Data mining; Data quality; Electronic; Information systems; Knowledge management

Indexed keywords

COMPUTER SUPPORTED COOPERATIVE WORK; CUSTOMER SATISFACTION; DATA MINING; INFORMATION SYSTEMS; KNOWLEDGE MANAGEMENT; MANAGEMENT SCIENCE; PUBLIC RELATIONS; SALES;

BUSINESS RELATIONSHIPS; CUSTOMER RELATIONSHIP MANAGEMENT; DATA QUALITY; ELECTRONIC; PROFITABLE CUSTOMER; STATE OF THE ART; SYSTEMATIC LITERATURE REVIEW (SLR); SYSTEMATIC REVIEW;

INFORMATION MANAGEMENT;

DATA MINING; HUMAN; KNOWLEDGE MANAGEMENT; PRACTICE GUIDELINE; SYSTEMATIC REVIEW;

EID: 84962407423     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2016.03.008     Document Type: Review

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