Sustainable innovation: A consumer perspective

IEEE International Conference on Industrial Engineering and Engineering Management

Volumn 2016-January, Issue , 2016, Pages 1566-1570

  Frank, B ^a   Torrico, B Herbas ^b   Schvaneveldt, S J ^c  

^a SOPHIA UNIVERSITY   (Japan)

^b Bolivian Catholic University 'San Pablo'   (Bolivia)

^c WEBER STATE UNIVERSITY   (United States)

Author keywords

consumer characteristics; Consumer innovativeness; marketing strategy; sustainability

Indexed keywords

COMMERCE; STRATEGIC PLANNING; SUSTAINABLE DEVELOPMENT;

CONSUMER CHARACTERISTICS; CONSUMER INNOVATIVENESS; INNOVATIVE FIRMS; INNOVATIVE PRODUCT; LEAD USERS; MARKETING STRATEGY; UNCERTAINTY AVOIDANCE;

MARKETING;

EID: 84962040791     PISSN: 21573611     EISSN: 2157362X     Source Type: Conference Proceeding    
DOI: 10.1109/IEEM.2015.7385910     Document Type: Conference Paper

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