A per-object-granularity tracking mechanism for interactive TV viewership estimation and program rating

Proceedings - 4th International Symposium on Multimedia Software Engineering, MSE 2002

Volumn , Issue , 2002, Pages 98-105

  Zhang, Liang Jie ^a   Liu, Lurng Kuo ^a   Xie, Dong ^b   Lipscomb, J S ^c   Zhou, Qun ^c  

^a IBM T J WATSON RESEARCH CENTER   (United States)

^b IBM CHINA RESEARCH LAB   (China)

^c IBM   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DIGITAL TELEVISION; RATING; SOFTWARE ENGINEERING; TELEVISION BROADCASTING;

BROADCAST STATIONS; CONTENT CREATION; INFORMATION DELIVERY; INTERACTIVE TV; RATING AGENCIES; TRACKING FUNCTION; TRACKING MECHANISM; TV PROGRAMS;

INTERACTIVE TELEVISION;

EID: 84961209560     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/MMSE.2002.1181601     Document Type: Conference Paper

References (9)

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2. Jeane Chen, Ephraim Feig, Liang-Jie Zhang, Method for Indicating the Location of Video Hot Links, US Patent 6,175,840 B1, Jan. 16, 2001.
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