Leading for a Corporate Culture of Design Thinking

Design Thinking: New Product Development Essentials from the PDMA

Volumn , Issue , 2015, Pages 173-186

  Rosenberg, Nathan Owen ^a   Chauvet, Marie Caroline ^a   Kleinman, Jon S ^a  

^a Insigniam ^*  (France)

Author keywords

Corporate culture; Corporate forces; Design thinking

Indexed keywords

EID: 84958660751     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781119154273.ch12     Document Type: Chapter

References (1)

1. Martin, R. Incorporating Design Thinking into Firms. Rotman: The Magazine of the Rotman School of Management, Fall 2005, Toronto, Canada.