A Brief Introduction to Design Thinking

Design Thinking: New Product Development Essentials from the PDMA

Volumn , Issue , 2015, Pages 1-12

  Luchs, Michael G ^a  

^a The College of William and Mary   (United States)

Author keywords

Design thinking; New product development; Nonlinear process

Indexed keywords

EID: 84958642683     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781119154273.ch1     Document Type: Chapter

References (2)

1. d.school (2014). Prototype to test. Retrieved from https://dschool.stanford.edu/
2. Sims, P. (2013). Little bets: How breakthrough ideas emerge from small discoveries. New York: Simon & Schuster.