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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything, Crown Pub. [“To research purchasing behavior, the authors surveyed 5,000 consumers, but the responses they got surprised them and prompted their title’s contrary proposition. Crawford and Mathews found that values (respect, honesty, trust, dignity) were more important to consumers than value. This discovery led the pair to develop a new model of ‘consumer relevancy.’ They explain in detail the importance of price, service, quality, access, and experience for the consumer. They then suggest that for companies to be successful they need to dominate on only one of these five factors. On a second of the five they should stand out or differentiate themselves from their competitors; and on the remaining three they need only to be at par with others in their industry.”]
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Fred Crawford and Ryan Mathews. (2001). The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything, Crown Pub. [“To research purchasing behavior, the authors surveyed 5,000 consumers, but the responses they got surprised them and prompted their title’s contrary proposition. Crawford and Mathews found that values (respect, honesty, trust, dignity) were more important to consumers than value. This discovery led the pair to develop a new model of ‘consumer relevancy.’ They explain in detail the importance of price, service, quality, access, and experience for the consumer. They then suggest that for companies to be successful they need to dominate on only one of these five factors. On a second of the five they should stand out or differentiate themselves from their competitors; and on the remaining three they need only to be at par with others in their industry.”]
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(2001)
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Crawford, F.1
Mathews, R.2
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Why software process innovations are not adopted
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July/August
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Stan Rifkin. (July/August 2001). “Why software process innovations are not adopted.” IEEE Software, vol. 10, no. 4, pp. 110-112.
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(2001)
IEEE Software
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Stan, R.1
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What makes measuring software so hard?
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May/June
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Stan Rifkin. (May/June 2001). “What makes measuring software so hard?” IEEE Software, vol. 10, no. 3, pp. 41-45.
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(2001)
IEEE Software
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Stan, R.1
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6
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Profit From the Core: Growth Strategy in an Era of Turbulence, Harvard Business School Press. [“Spawned by a 10-year study of 2,000 firms conducted at Bain & Company, a global consultancy specializing in business strategy, Profit from the Core is based on the fundamental but oft-ignored maxim that prolonged corporate growth is most profitably achieved by concentrating on a single core business.”]
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Chris Zook and James Allen. (2001). Profit From the Core: Growth Strategy in an Era of Turbulence, Harvard Business School Press. [“Spawned by a 10-year study of 2,000 firms conducted at Bain & Company, a global consultancy specializing in business strategy, Profit from the Core is based on the fundamental but oft-ignored maxim that prolonged corporate growth is most profitably achieved by concentrating on a single core business.”]
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(2001)
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Zook, C.1
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