Features of the implementation of integrated marketing communications: Resistance to change

International Review of Management and Marketing

Volumn 6, Issue 1, 2016, Pages 27-32

  Timofeeva, Alla A ^a   Bulganina, Svetlana V ^b   Fomenko, Natalia M ^c   Khachaturova, Margo S ^c   Nekrasova, Marina L ^d   Zakharova, Elena N ^e  

^a VLADIVOSTOK STATE UNIVERSITY OF ECONOMICS AND SERVICE   (Russian Federation)

^b MININ NIZHNY NOVGOROD STATE PEDAGOGICAL UNIVERSITY   (Russian Federation)

^c KUBAN STATE TECHNOLOGICAL UNIVERSITY   (Russian Federation)

^d KUBAN STATE UNIVERSITY   (Russian Federation)

^e ADYGHE STATE UNIVERSITY   (Russian Federation)

Author keywords

Market conditions; Marketing; Marketing communications; Methods of promotion

Indexed keywords

EID: 84956960325     PISSN: None     EISSN: 21464405     Source Type: Journal    
DOI: None     Document Type: Article

References (16)

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