Technological Marketing for Early Nanotechnologies

The Nano-Micro Interface: Bridging the Micro and Nano Worlds

Volumn , Issue , 2005, Pages 11-33

  Batude Thibierge, Murielle ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

Collecting information for marketing tools; Commercial analysis; Defining a price; Management thinking and strategic planning; Market segmentation; Nano micro interface; Problematic nanotechnologies; Technical analysis; Technological marketing; Work definitions

Indexed keywords

MARKETING; NANOTECHNOLOGY;

COMMERCIAL ANALYSIS; DEFINING A PRICE; MARKET SEGMENTATION; MARKETING TOOLS; TECHNICAL ANALYSIS; WORK DEFINITIONS;

COMMERCE;

EID: 84955744545     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/3527604111.ch2     Document Type: Chapter

References (9)

1. Millier P., L'étude des Marches qui n'éxistent pas Encore. Paris: Editions. d'Organisation, 2002.
2. Williams S., in speech at the Asia Pacific Nanotechnology Forum, Tsukuba, Japan, Feb 2002.
3. Fecht H., Werner M., Nanotechnology. Companies and Markets - Finding Hidden Pearls, Ulm, Germany, 2003.
4. Rogers E. M., Diffusion of Innovations, 4th ed. New York: The Free Press, 1995.
5. Miller P., Marketing the Unknown: Developing Market Strategies for Technical Innovations. Wiley, 1999.
6. General Electric. Comparison of cost studies, Engineering staff documentation.
7. Six Sigma training - Quality Taining, DMAIC Binder.
8. General Electric, Abbreviations Glossary, CAP - Change Acceleration Process Section.
9. McKenna R., Harvard Business Review, Marketing is Everything, 1991.