The Marketing Research Scene in Saudi Arabia

European Journal of Marketing

Volumn 22, Issue 5, 1988, Pages 15-22

  Funcalp, Secil ^a  

^a KING FAHD UNIVERSITY OF PETROLEUM AND MINERALS   (Saudi Arabia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84955012705     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005282     Document Type: Review

References (14)

1. An interview with the Minister of Industry and Electricity which appeared in Saudi Gazette, 12 May 1984, p. 3.
2. International Monetary Fund, Direction of Trade Statistics, Yearbook, 1986.
3. Badawy, M.K., “Styles of Mideastern Managers” California Management Review, Spring 1980, pp. 51–8.
4. Maloney, J.F., “In Saudi Arabia, Sands, Statistics can be Shifty” Marketing News, 2 July 1976, p. 6.
5. Ministry of Planning, Fourth Development Plan, 1405–1410 AH (1985–1990 AD), Kingdom of Saudi Arabia, p. 260.
6. Douglas, S. and Craig, C.S., International Marketing Research, Prentice-Hall, Englewood Cliffs, NJ, 1983.
7. King, C.W. and Summers, J.O. “Overlap of Opinion Leadership across Consumer Product Categories” Journal of Marketing Research, Vol. 7, 1970, pp. 43–50.
8. See, for example: Yavas U., Riecken, G. and Haahti, A., “Reliability Asssessment of Opinion Leadership Concept: A Reliability Study” Journal of Marketing Research, Vol. 19, 1982, pp. 154-5.
9. Yavas, U., Riecken, G. and Haahti, A., “Further Evidence on the Cross-National Reliability of King and Summers’ Opinion Leadership Scale: An Extension to Saudi Arabia” in Rail W.F.V. and Schelbergen, F.J.C.M. (Eds.), Proceedings of the XIIIth Annual Conference of the European Marketing Acadenzy Netherlands School of Business, Breukelen 1984, pp. 633-48.
10. Yams U. and Tuncalp, S., “Using Interpersonal Communications to Facilitate the Adoption of an Innovative Food Retailing Institution” in Kaynak, E. (Ed.), World Food Marketing Systems Buttenvorths, London, 1986, pp. 268–75.
11. Tuncalp, S. and Yavas, U., “Strategies for US Marketers in Saudi Arabia” Business, Vol. 36 No. 2, April-June 1986, pp. 56–9.
12. Parasuraman, A., Marketing Research, Addison-Wesley, Reading, Mass., 1986.
13. Yavas, U. and Tuncalp, S., “Doing Business in Saudi Arabia: A Primer for the First Time Visitor” in Smith, J.O. Jr. and Gooding, C.W. (Eds.), Proceedings of the 15th Annual Meeting, Southeast American Institute for Decision Sciences, New Orleans, 27 February-1 March 1985, pp. 128–30.
14. Saudi Arabian Monetary Agency, Annual Report, 1403 AH (1983 AD), Research and Statistical Department, Kingdom of Saudi Arabia, pp. 110–1.