The Role of Customer Service in Industrial Marketing

European Journal of Marketing

Volumn 8, Issue 1, 1974, Pages 15-28

  Cunningham, M T ^a   Roberts, D A ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84955011357     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005074     Document Type: Article

References (7)

1. Rose, D., “The Service Element in added value”, in Wilson, A., ed. The Marketing of Industrial Products, Hutchinson, 1965, p. 124.
2. Webster, F., and Wind, Y., “A General Model for Understanding Organisational Buying Behaviour’, Journal of Marketing, April 1972.
3. Cox, D., “Risk Handling in Consumer Behaviour”, in his book Risk Taking and Information Handling in Consumer Behaviour, Harvard University, 1967.
4. Wind, Y., “Industrial Source Loyalty”, Journal of Marketing Research, Vol. 7, November 1970.
5. Levitt, T., Industrial Purchasing Behaviour—A study of communication effects, Harvard Graduate School, 1965.
6. Bayliss, B., and Edwards, S., Industrial Demand for Transport, HMSO for Ministry of Transport, 1970.
7. Buckner, H., How British Industry Buys, Hutchinson, 1967.