Africa's Intoxicating Beer Markets

African Studies Review

Volumn 58, Issue 1, 2015, Pages 91-111

  Hesse, Brian J ^a  

^a NORTHWEST MISSOURI STATE UNIVERSITY   (United States)

Author keywords

beer; branding; cassava; Castel; chibuku; Diageo; Heineken; industry life cycles; marketing; Multinational corporations; neocolonialism; SABMiller; sorghum

Indexed keywords

EID: 84954448827     PISSN: 00020206     EISSN: None     Source Type: Journal    
DOI: 10.1017/asr.2015.5     Document Type: Article

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