Notes and comments: The death of advertising

Journal of Advertising

Volumn 23, Issue 4, 1994, Pages 71-77

  Rust, Roland T ^a   Oliver, Richard W ^a  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84952722225     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1943.10673460     Document Type: Article

References (29)

1. Bateson, John E. (1989), Managing Services Marketing, 2nd Edition, London: The Dryden Press.
2. Bidlake, Suzanne (1993), “Coke Unveils Global Branding Campaign,” Marketing, (February 18), 10.
3. Cappo, Joe (1992), “Agencies: Change or Die," Advertising Age, 63 (December 7) (No 50), 36-37.
4. Deloitte & Touche (1993), “Speeding Toward the Interactive Multimedia Age," corporate research report.
5. (1990), “A Survey of the Advertising Industry: The Proof of the Pudding,” The Economist, 315 (June 9) (No 658), 4-18.
6. Endicott, Craig (1991), "Annual Salary Survey," Advertising Age, 62 (November 18) (No 49), S1-S20.
7. Endicott, Craig (1994), “U.S. Gross Income Outduels Foreign Side," Advertising Age, 65 (April 13) (No 16), 1, 8.
8. Farquhar, Peter (1989), “Managing Brand Equity,” Marketing Research, (September), 24-33.
9. Kobak, James B. (1990), “25 Years of Change,” Folio, 19 (March) (No 3), 83-89.
10. Kobak, James B. (1992), “The Life Cycles of Business Magazine,” Folio, 21 (January) (No 1), 68-69.
11. Krugman, Dean M. and Roland T. Rust (1987), “The Impact of Cable Penetration on Network Viewing,” Journal of Advertising Research, 27 (5), 9-13.
12. (1993), “The Impact of Cable and VCR Penetration on Network Viewing: Assessing the Decade,” Journal of Advertising Research, 33 (January/February), 67-73.
13. Landler, Mark (1990), “A Blizzard of Pink Slips Chills Adland,” Business Week, (December 10) (No 191), 210, 212.
14. Levin, Gary (1993), “Tearing Down the Fiefdom Walls,” Advertising Age, 64 (November 1) (No 46), S14.
15. Little, A.D. (1991), Telecommunications Substitution for Transportation.
16. Maddox, Kate (1994), ‘Setbacks on the Superhighway,” Advertising Age. 65 (March 21) (No 12), B1-B2.
17. Memmott, Mark and Kevin Maney (1993), “USA Poised to be Multimedia Superpower," USA Today, 122 (October 15) (No 2581), B1-B2.
18. Nielsen Media Research (1980).
19. Patrick, Gary (1993), “What Goes Around Comes Around,” Mediaweek, (May 3), 8.
20. Rust, Roland T. and Richard W. Oliver (1994), “Video Dial Tone: The New World of Services Marketing,” Journal of Services Marketing, forthcoming.
21. Schultz, Don E. (1993), “Why Ad Agencies Are Having So Much Trouble with IMC,“Marketing News, 27 (April 26) (No 9), 12.
22. Sheth, Jagdish N. and Barbara L. Gross (1988), “Parallel Development of Marketing and Consumer Behavior: A Historical Perspective,” in Historical Perspectives in Marketing, Terence Nevett and Ronald A. Fullerton, eds., Lexington: D.C. Heath and Company, 9-33.
23. Shugan, Stephen M. (1994), “Explanations for the Growth of Services,” in Roland T. Rust and Richard L. Oliver, eds., Service Quality: New Directions in Theory and Practice, Newbury Park, CA: Sage Publications.
24. Smith, Timothy K. and Thomas R. King (1993), “Madison Avenue, Slow to Grasp Interactivity, Could Be Left Behind,” Wall Street Journal, 122 (December 7) (No 111), Al, A8.
25. Sokol, Phyllis K. (1989), EDI: The Competitive Edge, New York: McGraw-Hill.
26. Standard & Poor’s (1993), Industry Surveys: Media, (February 11).
27. Varki, Sajeev and Roland T. Rust (1994), “Adaptive Marketing: A Strategy for Continuously Marketing to Segments of One,” Vanderbilt University working paper.
28. Wells, Melanie (1992), “Annual Salary Survey,” Advertising Age,(December 7) (No 50), 29-40.
29. (1993), "Annual Salary Survey,” Advertising Age,(December 6) (No 51), S1-S10.