The moderating effects of ad message involvement: A reassessment

Journal of Advertising

Volumn 20, Issue 2, 1991, Pages 29-38

  Muehling, Darrel D ^a   Laczniak, Russell N ^b   Stoltman, Jeffrey J ^c  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b IOWA STATE UNIVERSITY   (United States)

^c WAYNE STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84952200403     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1991.10673211     Document Type: Article

References (34)

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