Sex in advertising: A comparison of 1964 and 1984 magazine advertisements

Journal of Advertising

Volumn 15, Issue 3, 1986, Pages 46-64

  Soley, Lawrence ^a   Kurzbard, Gary ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84952179546     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1986.10673018     Document Type: Article

References (20)

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2. Alexander, M. Wayne and Ben Judd. “Do Nudes in Advertisements Enhance Brand Recall?” Journal of Advertising Research, 18 (1978), pp. 47-50.
3. Belch, Michael A., Barbro Holgerson, George Belch and Jerry Koppman. “Psychological and Cognitive Responses to Sex in Advertising,” in Andrew Mitchell (ed.), Advances in Consumer Research, Association for Consumer Research (1981), pp. 424-27.
4. Courtney, Alice and Sarah Lockeretz. “A Woman’s Place: Analysis of Roles Portrayed by Women in Magazine Advertisements.” Journal of Marketing Research, 8 (1971), pp. 92-95.
5. Jedlicka, Davor and Ira Robinson. “Change in Sexual Attitudes and Behavior of College Students from 1965 to 1980: A Research Note." Journal of Marriage and the Family, 44 (1982), pp. 237-40.
6. Kelly, J. Steven. “Subliminal Embeds in Print Advertising.” Journal of Advertising, 8 (1979), pp. 20-24.
7. “New Studies Examine Sexual Guilt,” New York Times, August 20, 1985, p. Cl.
8. Reid, Leonard, Charles Salmon and Lawrence Soley. “The Nature of Sexual Content in Television Advertising,” in Belk, Russell, et. al. (eds.), Proceedings of the American Marketing Association (1984), pp. 214-16.
9. Richmond, David and Timothy Hartman. “Sex Appeal in Advertising.” Journal of Advertising Research, 22 (1982), pp. 53-61.
10. Sankaran, N. “Macho Matchups?” Advertising Age, January 17, 1985, p. 5.
11. Sciglimpaglia, Donald, Michael A. Belch and Richard F. Cain, Jr. “Demographic and Cognitive Factors Influencing Viewers’ Evaluations of ‘Sexy’ Advertisements,” in William Wilkie (ed.), Advances in Consumer Research, Association for Consumer Research (1979), pp. 62-65.
12. Sexton, Donald E. and Phyllis Haberman. “Women in Magazine Advertisements.” Journal of Advertising Research, 14 (1974), pp. 41-46.
13. Soley, Lawrence C. and Leonard Reid. “Designed to Excite? Sex and Violence in Television Program Advertising,” in Patrick Murphy, et. al. (eds.), Proceedings of the American Marketing Association (1983), pp. 380-84.
14. Soley, Lawrence C. and Leonard N. Reid. "Baiting Viewers: Violence and Sex in Television Program Advertisements.” Journalism Quarterly, 62 (1985), pp. 105-10, 131.
15. Steadman, Major. “How Sexy Illustrations Affect Brand Recall.” Journal of Advertising Research 9 (1969), pp. 15-19.
16. Surlin, Stuart. “Sex Difference in Socially Responsible Advertising Decisions,” Journal of Advertising, 7 (1978), pp. 36-39.
17. “The Chasers Put on Their Censor’s Hats,” Business Marketing, December 1984, pp. 128-29.
18. “The Sexy Sell,” Newsweek, April 29, 1968, pp. 58-59.
19. Venkatesan, M. and Jean Losco. “Women in Magazine Ads.” Journal of Advertising Research, 15 (1975), pp. 45-58.
20. “Vulgar Sex Ads Demean All, Insult Consumer, Panel Finds,” Advertising Age, March 24, 1975, p. 19.