An investigation of the fine print in children’s television advertising

Journal of Current Issues and Research in Advertising

Volumn 17, Issue 2, 1995, Pages 77-95

  Kolbe, Richard H ^a   Muehling, Darrel D ^b  

^a KENT STATE UNIVERSITY   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84952167570     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1995.10505034     Document Type: Article

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