The need for theoretical relevance: A comment on woodside/glenesk

Journal of Advertising

Volumn 14, Issue 1, 1985, Pages 54-56

  Hunt, James M ^a   Bonfield, E H ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84952109294     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1985.10672931     Document Type: Article

References (13)

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