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Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science

Volumn 23, Issue 4, 1995, Pages 236-245

Relationship marketing of services—growing interest, emerging perspectives

(1) Berry, Leonard L a,b

a ARIZONA STATE UNIVERSITY (United States)

b TEXAS A AND M UNIVERSITY (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84951659358 PISSN: 00920703 EISSN: 15527824 Source Type: Journal
DOI: 10.1177/009207039502300402 Document Type: Article

Times cited : (1770)

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