Afterword: Social marketing: A future rooted in the past

The SAGE Handbook of Social Marketing

Volumn , Issue , 2011, Pages 419-424

  Smith, William ^a  

^a NONE

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EID: 84950262441     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781446201008     Document Type: Chapter

References (2)

1. Rothschild, M. (1999) 'Carrots, sticks and promises: A conceptual framework for the management of public health and social issue behaviors', Journal of Marketing, 63(4): 24-37. doi:10.2307/1251972 http://dx.doi.org/10.2307/1251972
2. Smith, A. (author) and Cannon, E. (editor) (1904). An Inquiry into the Nature and Causes of the Wealth of Nations, Vol. II, 5th edn. London: Methuen and Co.