The SAGE handbook of international marketing

The SAGE Handbook of International Marketing

Volumn , Issue , 2009, Pages 1-548

  Kotabe, Maasaki ^a   Helsen, Kristiaan ^b  

^a TEMPLE UNIVERSITY   (United States)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

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EID: 84949754690     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9780857021007     Document Type: Book

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