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Volumn , Issue , 2011, Pages 169-182

Privad: Practical privacy in online advertising

Author keywords

[No Author keywords available]

Indexed keywords

MARKETING; PUBLISHING; SYSTEMS ANALYSIS; WEBSITES;

EID: 84943299684     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper
Times cited : (173)

References (34)
  • 1
    • 85076594462 scopus 로고    scopus 로고
    • Amazon Mechanical Turk. http://www.mturk.com.
  • 8
    • 35448949581 scopus 로고    scopus 로고
    • Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords
    • Mar.
    • B. Edelman, M. Benjamin, and M. Schwarz. Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords. American Economic Review, 97(1):242-259, Mar. 2007.
    • (2007) American Economic Review , vol.97 , Issue.1 , pp. 242-259
    • Edelman, B.1    Benjamin, M.2    Schwarz, M.3
  • 11
    • 85076626229 scopus 로고    scopus 로고
    • FTC sticks with online advertising selfregulation
    • Feb.
    • G. Gross. FTC Sticks With Online Advertising Selfregulation. IDG News Service, Feb. 2009.
    • (2009) IDG News Service
    • Gross, G.1
  • 14
    • 78649288056 scopus 로고    scopus 로고
    • Fighting online click-fraud using bluff ads
    • Apr.
    • H. Haddadi. Fighting Online Click-Fraud Using Bluff Ads. SIGCOMM CCR, 40(2):22-25, Apr. 2010.
    • (2010) SIGCOMM CCR , vol.40 , Issue.2 , pp. 22-25
    • Haddadi, H.1
  • 29
    • 85076598917 scopus 로고    scopus 로고
    • Google says it inadvertently collected personal data
    • May
    • B. Stone. Google Says It Inadvertently Collected Personal Data. The New York Times, May 2010. http://tinyurl.com/2946cql.
    • (2010) The New York Times
    • Stone, B.1
  • 33
    • 79959526633 scopus 로고    scopus 로고
    • U.S. Court curbs F.C.C. Authority on web traffic
    • Apr.
    • E. Wyatt. U.S. Court Curbs F.C.C. Authority on Web Traffic. The New York Times, Apr. 2010. http://tinyurl.com/yamowhd.
    • (2010) The New York Times
    • Wyatt, E.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.