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Volumn 56, Issue 4, 2015, Pages 27-34

Thriving in an Increasingly Digital Ecosystem

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84941599231     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (285)

References (13)
  • 4
    • 0003942584 scopus 로고
    • New York: Free Press
    • M. Porter described value chains in "Competitive Strategy" (New York: Free Press, 1980).
    • (1980) Competitive Strategy
    • Porter, M.1
  • 8
    • 84897698630 scopus 로고    scopus 로고
    • working paper 4973-11 MIT Center for Information Systems Research, Cambridge, Massachusetts December
    • J.W. Ross and C.M. Beath, "USAA: Organizing for Innovation and Superior Customer Service, " working paper 4973-11, MIT Center for Information Systems Research, Cambridge, Massachusetts, December 2010, http://papers.ssrn.com
    • (2011) USAA: Organizing for Innovation and Superior Customer Service
    • Ross, J.W.1    Beath, C.M.2
  • 11
    • 84944143625 scopus 로고    scopus 로고
    • Net Promoter Score (NPS) = percentage of customers who are promoters minus the percentage of customers who are detractors. Scores range from-100 to +100 Satmetrix 2014 U.S. Consumer Study
    • Net Promoter Score (NPS) = percentage of customers who are promoters minus the percentage of customers who are detractors. Scores range from-100 to +100. In 2014, USAA received an NPS of 81 (out of 100) compared with an industry average of 34. See "Satmetrix 2014 U.S. Consumer Study, " www.satmetrix.com.
    • (2014) USAA Received An NPS of 81 (Out of 100) Compared with An Industry Average of 34


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.