I'm not a smoker: Constructing protected prototypes for risk behavior

Journal of Business Research

Volumn 68, Issue 10, 2015, Pages 2198-2206

  Scott, Kristin A ^a   Mason, Marlys J ^b   Mason, James D ^b  

^a MINNESOTA STATE UNIVERSITY   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Prototypes; Risk behavior; Social comparison; Social marketing; Social norms; Tobacco

Indexed keywords

EID: 84938745816     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2015.03.021     Document Type: Article

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