Advertising of alcoholic beverages in African-American and Women’s magazines: Implications for health communication

Howard Journal of Communications

Volumn 11, Issue 4, 2000, Pages 279-293

  Cui, Geng ^a  

^a HOWARD UNIVERSITY   (United States)

Author keywords

Advertising; African American; Alcoholism; Health Communication; Target Marketing; Women

Indexed keywords

EID: 84937331246     PISSN: 10646175     EISSN: 10964649     Source Type: Journal    
DOI: 10.1080/10646170050204563     Document Type: Article

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