Agenda setting and political advertising: Origins of the news agenda

Political Communication

Volumn 11, Issue 3, 1994, Pages 249-262

  Roberts, Marilyn ^a   Mc combs, Maxwell ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Agenda setting; Content analysis; Intermedia agenda setting; Issue convergence; Newspaper coverage; Political advertising; Television coverage; Texas gubernatorial campaign

Indexed keywords

EID: 84937313287     PISSN: 10584609     EISSN: 10917675     Source Type: Journal    
DOI: 10.1080/10584609.1994.9963030     Document Type: Article

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