Citizens of the (green) world? Cosmopolitan orientation and sustainability

Journal of International Business Studies

Volumn 46, Issue 6, 2015, Pages 694-714

  Grinstein, Amir ^a,b,c   Riefler, Petra ^d  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

^b VU University   (Netherlands)

^c NORTHEASTERN UNIVERSITY   (United States)

^d UNIVERSITY OF VIENNA   (Austria)

Author keywords

cosmopolitan orientation; experiments; global local framing; market segmentation; sustainability

Indexed keywords

EID: 84937215159     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/jibs.2015.1     Document Type: Article

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