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Volumn 25, Issue 1, 1999, Pages 72-86

The elderly at the millennium: Courting the older consumer

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EID: 84937187288     PISSN: 01635158     EISSN: 1936606X     Source Type: Journal    
DOI: 10.1007/s12126-999-1007-3     Document Type: Article
Times cited : (4)

References (25)
  • 2
    • 0026703615 scopus 로고
    • In Search of a Discourse on Ageing: The Elderly on Television
    • Bell, John (1992). "In Search of a Discourse on Ageing: The Elderly on Television," The Gerontologist, 32 (3), pp. 305-311.
    • (1992) The Gerontologist , vol.32 , Issue.3 , pp. 305-311
    • Bell, J.1
  • 5
    • 85070121447 scopus 로고
    • Chapter 8, In T.K. Fitzgerald Metaphors of Identity, A Culture-Communication Dialogue (, ). Albany: State University of New York Press
    • Fitzgerald, T.K. (1993). "Metaphors and Scientific Discourse in Social Gerontology," Chapter 8, In T.K. Fitzgerald Metaphors of Identity, A Culture-Communication Dialogue (pp. 159 179). Albany: State University of New York Press.
    • (1993) Metaphors and Scientific Discourse in Social Gerontology , pp. 159-179
    • Fitzgerald, T.K.1
  • 6
    • 85070127992 scopus 로고
    • Nutrition and the Aged: A Look at Some Average, Healthy Older Persons
    • January
    • Fitzgerald, T.K. (1977). "Nutrition and the Aged: A Look at Some Average, Healthy Older Persons." North Carolina Review of Business and Economics, 3 (2), January, pp. 3-7.
    • (1977) North Carolina Review of Business and Economics , vol.3 , Issue.2 , pp. 3-7
    • Fitzgerald, T.K.1
  • 7
    • 85070135053 scopus 로고
    • Call 'Em Customers." Management Review, October, pp
    • Flanagan, P. (1994). "Don't Call 'Em Old, Call 'Em Customers." Management Review, October, pp. 17-21.
    • (1994) Don't Call 'Em Old , pp. 17-21
    • Flanagan, P.1
  • 20
    • 85070134731 scopus 로고
    • Graying & Green
    • Shaw, R. (1993). "Graying & Green." MediaWeek, July 19, p. 20.
    • (1993) Mediaweek , vol.19 , pp. 20
    • Shaw, R.1
  • 23
    • 85070135290 scopus 로고    scopus 로고
    • The New Boom is Colored Gray
    • Weisz, P. (1996). "The New Boom is Colored Gray." Brandweek, January 22, pp. 28-29.
    • (1996) Brandweek, January , vol.22 , pp. 28-29
    • Weisz, P.1
  • 25
    • 0041068456 scopus 로고
    • New Rules in American Life: Searching for Self-Fulfillment in a World Turned Upside Down
    • April
    • Yankelovitch, D. (1981). "New Rules in American Life: Searching for Self-Fulfillment in a World Turned Upside Down." Psychology Today, 15(4), April, pp. 35-91.
    • (1981) Psychology Today , vol.15 , Issue.4 , pp. 35-91
    • Yankelovitch, D.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.