Was the media campaign that supported Australia's new pictorial cigarette warning labels and plain packaging policy associated with more attention to and talking about warning labels?

Addictive Behaviors

Volumn 49, Issue , 2015, Pages 64-67

  Nagelhout, Gera E ^a,b   Osman, Amira ^c   Yong, Hua Hie ^d   Huang, Li Ling ^e   Borland, Ron ^d   Thrasher, James F ^c,f  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b Dutch Alliance for a Smokefree Society   (Netherlands)

^c UNIVERSITY OF SOUTH CAROLINA   (United States)

^d CANCER EPIDEMIOLOGY CENTRE   (Australia)

^e UNIVERSITY OF NORTH CAROLINA   (United States)

^f INSTITUTO NACIONAL DE SALUD PÚBLICA   (Mexico)

Author keywords

Australia; Media campaign; Public policy; Smoking; Warning labels

Indexed keywords

ADULT; ARTICLE; ATTENTION; AUSTRALIA; CHI SQUARE TEST; CONFIDENCE INTERVAL; CONTROLLED STUDY; FEMALE; GENERALIZED ESTIMATING EQUATION ANALYSIS; HEALTH PROMOTION; HEALTH SURVEY; HEALTH WARNING LABEL; HUMAN; HUMAN EXPERIMENT; LONGITUDINAL STUDY; MALE; MASS MEDIUM; ONLINE SYSTEM; PACKAGING; POLICY; RECALL; SAMPLE SIZE; SMOKING; SMOKING REGULATION; STATISTICAL ANALYSIS; ADOLESCENT; AGED; AWARENESS; HEALTH CARE POLICY; LEGISLATION AND JURISPRUDENCE; MIDDLE AGED; PUBLIC POLICY; QUESTIONNAIRE; TOBACCO; YOUNG ADULT;

ADOLESCENT; ADULT; AGED; ATTENTION; AUSTRALIA; AWARENESS; FEMALE; HEALTH POLICY; HEALTH PROMOTION; HUMANS; LONGITUDINAL STUDIES; MALE; MASS MEDIA; MENTAL RECALL; MIDDLE AGED; PRODUCT LABELING; PRODUCT PACKAGING; PUBLIC POLICY; SMOKING; SURVEYS AND QUESTIONNAIRES; TOBACCO PRODUCTS; YOUNG ADULT;

EID: 84936866913     PISSN: 03064603     EISSN: 18736327     Source Type: Journal    
DOI: 10.1016/j.addbeh.2015.05.015     Document Type: Article

References (13)

1. Brennan E., Durkin S.J., Cotter T., Harper T., Wakefield M.A. Mass media campaigns designed to support new pictorial health warnings on cigarette packets: Evidence of a complementary relationship. Tobacco Control 2011, 20:412-418.
2. Commonwealth of Australia Tobacco Plain Packaging Act 2011 (no. 148, 2011) Available at:, (accessed 1 August, 2014). http://www.austlii.edu.au/au/legis/cth/num_act/tppa2011180/.
3. Devlin E., Anderson S., Hastings G., MacFayden L. Targeting smokers via tobacco product labelling: Opportunities and challenges for Pan European health promotion. Health Promotion International 2005, 20:41-49.
4. Fong G.T., Cummings K.M., Borland R., Hastings G., Hyland A., Giovino G.A., et al. The conceptual framework of the International Tobacco Control (ITC) Policy Evaluation Project. Tobacco Control 2006, 15(Suppl. 3):3-11.
5. Hammond D., Wakefield M., Durkin S., Brennan E. Tobacco packaging and mass media campaigns: Research needs for articles 11 and 12 of the WHO Framework Convention on Tobacco Control. Nicotine & Tobacco Research 2013, 15:817-831.
6. Heatherton T.F., Kozlowski L.T., Frecker R.C., Rickert W., Robinson J. Measuring the heaviness of smoking: Using self-reported time to the first cigarette of the day and number of cigarette smoked per day. British Journal of Addiction 1989, 84:791-800.
7. O'Hegarty M., Pederson L.L., Yenokyan G., Nelson D., Wortley P. Young adults' perceptions of cigarette warning labels in the United States and Canada. Preventing Chronic Disease 2007, 4:A27.
8. Strahan E.J., White K., Fong G.T., Fabrigar L.R., Zanna M.P., Cameron R. Enhancing the effectiveness of tobacco package warning labels: A social psychological perspective. Tobacco Control 2002, 11:183-190.
9. Thrasher J.F., Murukutla N., Péréz-Hernández R., Alday J., Arillo-Santillán E., Cedillo C., et al. Linking mass media campaigns to pictorial warning labels on cigarette packages: A cross-sectional study to evaluated effects among Mexican smokers. Tobacco Control 2013, 22(e1):e57-e65.
10. Van den Putte B., Yzer M., Southwell B.G., De Bruijn G.-J., Willemsen M.C. Interpersonal communication as an indirect pathway for the effect of antismoking media content on smoking cessation. Journal of Health Communication 2011, 16:470-485.
11. Wakefield M.A., Hayes L., Durkin S., Borland R. Introduction effects of the Australian plain packaging policy on adult smokers: A cross-sectional study. BMJ Open 2013, 3:e003175.
12. White V., Webster B., Wakefield M. Do graphic health warning labels have an impact on adolescents' smoking-related beliefs and behaviours?. Addiction 2008, 103:1562-1571.
13. Yong H.-H., Borland R., Thrasher J.F., Thompson M.E., Nagelhout G.E., Fong G.T., et al. Mediational pathways of the impact of cigarette warning labels on quit attempts. Health Psychology 2014, 33:1410-1420.