The journal of advertising: A twenty year appraisal

Journal of Advertising

Volumn 20, Issue 4, 1991, Pages 1-12

  Muncy, James A ^a  

^a CLEMSON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84931087305     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1991.10673350     Document Type: Article

References (13)

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3. Helgeson, James G., E. Alan Kluge, John Mager, and Cheri Taylor (1984), “Trends in Consumer Behavior Literature: A Content Analysis,” Journal of Consumer Research, 10 (March), 449-454.
4. Hunt, H. Keith (1979), “From the Editor,” Journal of Advertising, 8 (Spring), 3-4.
5. Hunt, Shelby D. (1987), “Marketing Research: Proximate, Purpose, and Ultimate Value,” in Proceedings of the American Marketing Association's 'Winter Educators’ Conference, Russell Belk et al, eds. Chicago: American Marketing Association, 209-213.
6. Hunt, Shelby D. (1991), Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science, Cincinnati: SouthWestern.
7. Pasadeos, Yorgo (1985), “A Bibliometric Study of Advertising Citations,” Journal of Advertising, 14 (1), 52-59.
8. Reid, Leonard N., Lawrence C. Soley, and Roger D. Wimmer (1981), “Replication in Advertising Research: 1977, 1978, 1979,” Journal of Advertising, 10 (1), 3-13.
9. Russell, J. Thomas and Charles H. Martin (1976), “Sources of Scholarly Publications in Marketing, Advertising, and Public Relations,” Journal of Advertising, 5 (3), 29-34.
10. Swan, John E., Thomas L. Powers, and Patrick M. Sobezak (1991), “Utilization of Sales Management Knowledge and Identification of Contributors: An Analysis of JPSSM 1980-1990,” Journal of Personal Selling and Sales Management, 11 (Winter), 5-15.
11. Yale, Laura and Mary C. Gilly (1988), “Trends in Advertising Research: A Look at the Content of Marketing-Oriented Journals from 1976 to 1985,” Journal of Advertising, 17 (1), 12-22.
12. Zinkhan, George (1991), “From the Editor: Knowledge Use and Knowledge Dissemination,” Journal of Advertising, 20 (September), 2.
13. Zinkhan, George, Mary Jane Saxton, Marty Roth, and Jerry Zaltman (1990), “A Citation Analysis of the ACR Proceedings: A Knowledge Development and Social Exchange Perspective,” Advances in Consumer Research, 17, 627-635.