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Volumn 9, Issue 5, 2008, Pages 692-703

Newspapers go for advertising!: Challenges and opportunities in a changing media environment

Author keywords

Interactive advertising; New media; Newspapers; Print advertising

Indexed keywords


EID: 84930720933     PISSN: 1461670X     EISSN: 14699699     Source Type: Journal    
DOI: 10.1080/14616700802207623     Document Type: Article
Times cited : (17)

References (40)
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.