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Journal of Communication Management
Volumn 4, Issue 1, 1999, Pages 87-94
Living and breathing the brand: The role of internal communication

(1)  Harkness, J a  

a NONE   (United Kingdom)
Author keywords

Brand; Brand promises; Communication; Internal communication; Values
Indexed keywords

EID: 84930580560     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb023510     Document Type: Review
Times cited : (6)
References (6)
  • 1
    • 84992944283 scopus 로고    scopus 로고
    • Asset tests
    • 1st October
    • Baird, R. (1998) ‘Asset tests’, Marketing Week, 1st October.
    • (1998) Marketing Week
    • Baird, R.1
  • 2
    • 0347828598 scopus 로고    scopus 로고
    • The brand called you
    • August/September
    • Peters, T. (1997) ‘The brand called you’, Fast Company, August/September.
    • (1997) Fast Company
    • Peters, T.1
  • 3
    • 79960738314 scopus 로고    scopus 로고
    • Internal Affairs
    • 2nd April
    • Hemsley, S. (1998) ‘Internal Affairs’, Marketing Week, 2nd April.
    • (1998) Marketing Week
    • Hemsley, S.1
  • 4
    • 0003676868 scopus 로고
    • Changing the essence
    • San Francisco
    • Beckhard, R. and Pritchard, W. (1992) ‘Changing the essence’, Josey-Bass, San Francisco.
    • (1992) Josey-Bass
    • Beckhard, R.1    Pritchard, W.2
  • 5
    • 84993031199 scopus 로고
    • Corporate assessment
    • Kent
    • Furnham, A. and Gunter, B. (1993) ‘Corporate assessment’, Routledge, Kent.
    • (1993) Routledge
    • Furnham, A.1    Gunter, B.2
  • 6
    • 0001794383 scopus 로고    scopus 로고
    • Reaching and changing frontline employees
    • May/June
    • Larkin, T.J. and Larkin, S. (1996) ‘Reaching and changing frontline employees’, Harvard Business Review, May/June.
    • (1996) Harvard Business Review
    • Larkin, T.J.1    Larkin, S.2

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.