-
1
-
-
0024027190
-
Cigarette advertisements in magazines: Evidence for a differential focus on women's and youth magazines
-
Albright, C. L., Altman, D. G., Slater, M. D., Maccoby, N. (1988). Cigarette advertisements in magazines: Evidence for a differential focus on women's and youth magazines. Health Education Quarterly, 15, 225-233.
-
(1988)
Health Education Quarterly
, vol.15
, pp. 225-233
-
-
Albright, C.L.1
Altman, D.G.2
Slater, M.D.3
Maccoby, N.4
-
2
-
-
84985053372
-
How an unhealthy product is sold: Cigarette advertising in magazines, 1960-1985
-
Altman, D. G., Slater, M. D., Albright, C. L., & Maccoby, N. (1987). How an unhealthy product is sold: Cigarette advertising in magazines, 1960-1985. Journal of Communication, 37, 95-106.
-
(1987)
Journal of Communication
, vol.37
, pp. 95-106
-
-
Altman, D.G.1
Slater, M.D.2
Albright, C.L.3
Maccoby, N.4
-
4
-
-
84965736592
-
Personalization of mass media and the growth of pseudo-community
-
Beninger, J. R. (1987). Personalization of mass media and the growth of pseudo-community. Communications Research, 74(31), 352-371.
-
(1987)
Communications Research
, vol.74
, Issue.31
, pp. 352-371
-
-
Beninger, J.R.1
-
5
-
-
85050423108
-
Advertising in “Ebony” and ”Life”: Negro aspirations vs
-
Berkman, D. (1963). Advertising in “Ebony” and ”Life”: Negro aspirations vs. reality. Journalism Quarterly, 40(1), 53-64.
-
(1963)
reality. Journalism Quarterly
, vol.40
, Issue.1
, pp. 53-64
-
-
Berkman, D.1
-
6
-
-
84954686881
-
-
‘Black’ cigarette goes up in smoke. (, January 29). News-week, p. 54
-
‘Black’ cigarette goes up in smoke. (1990, January 29). News-week, p. 54.
-
(1990)
-
-
-
8
-
-
84954655346
-
-
(, May 18). Selling cigarettes: The blue-collar Black target. Washington Post, pp. F1-F4
-
Blum, A. (1986, May 18). Selling cigarettes: The blue-collar Black target. Washington Post, pp. F1-F4.
-
(1986)
-
-
Blum, A.1
-
9
-
-
0040899739
-
-
Journalism Quarterly
-
Bramlett-Solomon, S., & Wilson, W. (1989). Images of the elderly in Life and Ebony, 1978-1987. Journalism Quarterly, 66(1), 185-188.
-
(1989)
Images of the elderly in Life and Ebony, 1978-1987
, vol.66
, Issue.1
, pp. 185-188
-
-
Bramlett-Solomon, S.1
Wilson, W.2
-
10
-
-
0001662062
-
The heuristic model of persuasion
-
Hillsdale, NJ: Lawrence Erlbaum Associates, Inc
-
Chaiken, S. (1987). The heuristic model of persuasion. In M. P. Zana, J. M. Olsen, & C. P. Herman (Eds.), Social influence: The Ontario Symposium (Vol. 5, pp. 3-39). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
-
(1987)
Social influence: The Ontario Symposium
, vol.5
, pp. 3-39
-
-
Chaiken, S.1
-
11
-
-
0003508282
-
-
Englewood Cliffs, NJ: Prentice-Hall
-
Converse, P. D., Heugy, H. W., & Mitchell, R. V. (1965). Elements of marketing (7th ed.). Englewood Cliffs, NJ: Prentice-Hall.
-
(1965)
Elements of marketing (7th ed.)
-
-
Converse, P.D.1
Heugy, H.W.2
Mitchell, R.V.3
-
12
-
-
0022371631
-
Cigarette smoking and ill health among Black Americans
-
Cooper, R., & Simmons, B. E. (1985). Cigarette smoking and ill health among Black Americans. New York State Journal of Medicine, 85, 344-349.
-
(1985)
New York State Journal of Medicine
, vol.85
, pp. 344-349
-
-
Cooper, R.1
Simmons, B.E.2
-
13
-
-
0023153365
-
Current trends in cigarette advertising and marketing
-
Davis, R. M. (1987). Current trends in cigarette advertising and marketing. New England Journal of Medicine, 316, 725-732.
-
(1987)
New England Journal of Medicine
, vol.316
, pp. 725-732
-
-
Davis, R.M.1
-
16
-
-
0022400046
-
Mixed messages for women: A social history of cigarette smoking and advertising
-
Ernster, V. L. (1985b). Mixed messages for women: A social history of cigarette smoking and advertising. New York State Journal of Medicine, 85, 335-340.
-
(1985)
New York State Journal of Medicine
, vol.85
, pp. 335-340
-
-
Ernster, V.L.1
-
17
-
-
84954714398
-
-
Federal Cigarette Labeling and Advertising Act of, Public Law 91-222, 15 U.S.C. Φ 1333 (1970)
-
Federal Cigarette Labeling and Advertising Act of 1970, Public Law 91-222, 15 U.S.C. Φ 1333 (1970).
-
(1970)
-
-
-
21
-
-
84866865501
-
Market segmentation as a competitive strategy
-
Chicago: Markham
-
Foote, N. (1969). Market segmentation as a competitive strategy. In L. Bogart (Ed.), Current controversies in marketing research (pp. 129-140). Chicago: Markham.
-
(1969)
Current controversies in marketing research
, pp. 129-140
-
-
Foote, N.1
-
23
-
-
84954684676
-
-
(, August 1). Oversight hearings on tobacco advertising. Subcommittee on Health and the Environment, Committee on Energy and Commerce, United States House of Representatives, Washington, DC
-
Gorog, W. F. (1986, August 1). Oversight hearings on tobacco advertising. Subcommittee on Health and the Environment, Committee on Energy and Commerce, United States House of Representatives, Washington, DC.
-
(1986)
-
-
Gorog, W.F.1
-
24
-
-
0004055304
-
A review of the nature and the extent of cigarette advertising in the United States
-
New York: American Cancer Society
-
Hutchings, R. (1981). A review of the nature and the extent of cigarette advertising in the United States. In Proceedings of the National Conference on Smoking and Health (pp. 241 -262). New York: American Cancer Society.
-
(1981)
In Proceedings of the National Conference on Smoking and Health
, pp. 241-262
-
-
Hutchings, R.1
-
25
-
-
0004309862
-
-
Washington, DC: National Institute on Drug Abuse
-
Johnston, L. D., O'MaJley, P. M., & Bachman, J. G. (1987). National trends in drug use and related factors among American high school students and young adults, 1975-1986. Washington, DC: National Institute on Drug Abuse.
-
(1987)
National trends in drug use and related factors among American high school students and young adults, 1975-1986
-
-
Johnston, L.D.1
O'MaJley, P.M.2
Bachman, J.G.3
-
28
-
-
84954825699
-
-
(, May). Advertising and social change: Magazine advertising in Sweden 1935-1980. Paper presented at the meeting of the International Communication Association, San Francisco
-
Nowak, K. (1989, May). Advertising and social change: Magazine advertising in Sweden 1935-1980. Paper presented at the meeting of the International Communication Association, San Francisco.
-
(1989)
-
-
Nowak, K.1
-
30
-
-
0040502595
-
-
Chicago: Science Research Associates
-
Pember, D. R. (1988). Mass media in America. Chicago: Science Research Associates.
-
(1988)
Mass media in America
-
-
Pember, D.R.1
-
31
-
-
84954640214
-
Sex in ads targeted to Black and White readers
-
Pokrywczynski, J. V. (1989). Sex in ads targeted to Black and White readers. Journalism Quarterly, 65, 756-760.
-
(1989)
Journalism Quarterly
, vol.65
, pp. 756-760
-
-
Pokrywczynski, J.V.1
-
33
-
-
84944372563
-
Current smoking trends in the United States: The 1981-1983 behavioral risk factor surveys
-
Remington, P. L., Forman, M. R., Gentry, E. M., Marks, J. S., Hogelin, G. C., & Trowbridge, F. L. (1985). Current smoking trends in the United States: The 1981-1983 behavioral risk factor surveys. Journal of the American Medical Association, 253, 2975-2978.
-
(1985)
Journal of the American Medical Association
, vol.253
, pp. 2975-2978
-
-
Remington, P.L.1
Forman, M.R.2
Gentry, E.M.3
Marks, J.S.4
Hogelin, G.C.5
Trowbridge, F.L.6
-
34
-
-
84954727423
-
-
(, April 9). Tobacco Company We don't advertise to children. Time Magazine, p. 91
-
R. J. Reynolds Tobacco Company. (1984, April 9). We don't advertise to children. Time Magazine, p. 91.
-
(1984)
-
-
Reynolds, R.J.1
-
35
-
-
84954729708
-
-
(, June). Alcohol and cigarette advertising on billboards: Targeting with social cues. Paper presented at the meeting of the International Communication Association, Dublin, Ireland
-
Schooler, C, & Basil, M. (1990, June). Alcohol and cigarette advertising on billboards: Targeting with social cues. Paper presented at the meeting of the International Communication Association, Dublin, Ireland.
-
(1990)
-
-
Schooler, C.1
Basil, M.2
-
36
-
-
84954768065
-
-
(, April 6). Where there's smoke Adweek's Marketing Week, pp. HM32-HM34
-
Schultz, E. (1987, April 6). Where there's smoke. Adweek's Marketing Week, pp. HM32-HM34.
-
(1987)
-
-
Schultz, E.1
-
37
-
-
84954821560
-
-
Simmons Market Research Bureau. New York: Author
-
Simmons Market Research Bureau. (1987). Simmons 1987 study of media and markets. New York: Author.
-
(1987)
Simmons 1987 study of media and markets
-
-
-
38
-
-
84977237446
-
The effect of Black models on magazine ad readership
-
-
-
Soley, L. (1983). The effect of Black models on magazine ad readership. Journalism Quarterly, 60(A), 686-690.
-
(1983)
Journalism Quarterly, 60(A)
, pp. 686-690
-
-
Soley, L.1
-
39
-
-
0003641047
-
-
U.S. Department of Health and Human Services. Hyatts-ville, MD: National Center for Health Statistics
-
U.S. Department of Health and Human Services. (1985). Health, United States, 1985. Hyatts-ville, MD: National Center for Health Statistics.
-
(1985)
Health, United States, 1985
-
-
-
40
-
-
0011476108
-
-
U.S. Department of Health and Human Services. Rockville, MD: Centers for Disease Control, Office on Smoking and Health
-
U.S. Department of Health and Human Services. (1989). Smoking, tobacco, and health: A fact book. Rockville, MD: Centers for Disease Control, Office on Smoking and Health.
-
(1989)
Smoking, tobacco, and health: A fact book
-
-
-
41
-
-
0022081552
-
Tobacco industry response to public health concern: A content analysis of cigarette ads
-
Warner, K. E. (1985). Tobacco industry response to public health concern: A content analysis of cigarette ads. Health Education Quarterly, 12, 115-127.
-
(1985)
Health Education Quarterly
, vol.12
, pp. 115-127
-
-
Warner, K.E.1
|