메뉴 건너뛰기




Volumn 3, Issue 2, 1991, Pages 75-91

How Cigarettes Are Advertised in Magazines: Special Messages for Special Markets

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84928832371     PISSN: 10410236     EISSN: 15327027     Source Type: Journal    
DOI: 10.1207/s15327027hc0302_1     Document Type: Article
Times cited : (53)

References (45)
  • 1
    • 0024027190 scopus 로고
    • Cigarette advertisements in magazines: Evidence for a differential focus on women's and youth magazines
    • Albright, C. L., Altman, D. G., Slater, M. D., Maccoby, N. (1988). Cigarette advertisements in magazines: Evidence for a differential focus on women's and youth magazines. Health Education Quarterly, 15, 225-233.
    • (1988) Health Education Quarterly , vol.15 , pp. 225-233
    • Albright, C.L.1    Altman, D.G.2    Slater, M.D.3    Maccoby, N.4
  • 2
    • 84985053372 scopus 로고
    • How an unhealthy product is sold: Cigarette advertising in magazines, 1960-1985
    • Altman, D. G., Slater, M. D., Albright, C. L., & Maccoby, N. (1987). How an unhealthy product is sold: Cigarette advertising in magazines, 1960-1985. Journal of Communication, 37, 95-106.
    • (1987) Journal of Communication , vol.37 , pp. 95-106
    • Altman, D.G.1    Slater, M.D.2    Albright, C.L.3    Maccoby, N.4
  • 4
    • 84965736592 scopus 로고
    • Personalization of mass media and the growth of pseudo-community
    • Beninger, J. R. (1987). Personalization of mass media and the growth of pseudo-community. Communications Research, 74(31), 352-371.
    • (1987) Communications Research , vol.74 , Issue.31 , pp. 352-371
    • Beninger, J.R.1
  • 5
    • 85050423108 scopus 로고
    • Advertising in “Ebony” and ”Life”: Negro aspirations vs
    • Berkman, D. (1963). Advertising in “Ebony” and ”Life”: Negro aspirations vs. reality. Journalism Quarterly, 40(1), 53-64.
    • (1963) reality. Journalism Quarterly , vol.40 , Issue.1 , pp. 53-64
    • Berkman, D.1
  • 6
    • 84954686881 scopus 로고
    • ‘Black’ cigarette goes up in smoke. (, January 29). News-week, p. 54
    • ‘Black’ cigarette goes up in smoke. (1990, January 29). News-week, p. 54.
    • (1990)
  • 8
    • 84954655346 scopus 로고
    • (, May 18). Selling cigarettes: The blue-collar Black target. Washington Post, pp. F1-F4
    • Blum, A. (1986, May 18). Selling cigarettes: The blue-collar Black target. Washington Post, pp. F1-F4.
    • (1986)
    • Blum, A.1
  • 10
    • 0001662062 scopus 로고
    • The heuristic model of persuasion
    • Hillsdale, NJ: Lawrence Erlbaum Associates, Inc
    • Chaiken, S. (1987). The heuristic model of persuasion. In M. P. Zana, J. M. Olsen, & C. P. Herman (Eds.), Social influence: The Ontario Symposium (Vol. 5, pp. 3-39). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
    • (1987) Social influence: The Ontario Symposium , vol.5 , pp. 3-39
    • Chaiken, S.1
  • 12
    • 0022371631 scopus 로고
    • Cigarette smoking and ill health among Black Americans
    • Cooper, R., & Simmons, B. E. (1985). Cigarette smoking and ill health among Black Americans. New York State Journal of Medicine, 85, 344-349.
    • (1985) New York State Journal of Medicine , vol.85 , pp. 344-349
    • Cooper, R.1    Simmons, B.E.2
  • 13
    • 0023153365 scopus 로고
    • Current trends in cigarette advertising and marketing
    • Davis, R. M. (1987). Current trends in cigarette advertising and marketing. New England Journal of Medicine, 316, 725-732.
    • (1987) New England Journal of Medicine , vol.316 , pp. 725-732
    • Davis, R.M.1
  • 16
    • 0022400046 scopus 로고
    • Mixed messages for women: A social history of cigarette smoking and advertising
    • Ernster, V. L. (1985b). Mixed messages for women: A social history of cigarette smoking and advertising. New York State Journal of Medicine, 85, 335-340.
    • (1985) New York State Journal of Medicine , vol.85 , pp. 335-340
    • Ernster, V.L.1
  • 17
    • 84954714398 scopus 로고
    • Federal Cigarette Labeling and Advertising Act of, Public Law 91-222, 15 U.S.C. Φ 1333 (1970)
    • Federal Cigarette Labeling and Advertising Act of 1970, Public Law 91-222, 15 U.S.C. Φ 1333 (1970).
    • (1970)
  • 21
    • 84866865501 scopus 로고
    • Market segmentation as a competitive strategy
    • Chicago: Markham
    • Foote, N. (1969). Market segmentation as a competitive strategy. In L. Bogart (Ed.), Current controversies in marketing research (pp. 129-140). Chicago: Markham.
    • (1969) Current controversies in marketing research , pp. 129-140
    • Foote, N.1
  • 23
    • 84954684676 scopus 로고
    • (, August 1). Oversight hearings on tobacco advertising. Subcommittee on Health and the Environment, Committee on Energy and Commerce, United States House of Representatives, Washington, DC
    • Gorog, W. F. (1986, August 1). Oversight hearings on tobacco advertising. Subcommittee on Health and the Environment, Committee on Energy and Commerce, United States House of Representatives, Washington, DC.
    • (1986)
    • Gorog, W.F.1
  • 24
    • 0004055304 scopus 로고
    • A review of the nature and the extent of cigarette advertising in the United States
    • New York: American Cancer Society
    • Hutchings, R. (1981). A review of the nature and the extent of cigarette advertising in the United States. In Proceedings of the National Conference on Smoking and Health (pp. 241 -262). New York: American Cancer Society.
    • (1981) In Proceedings of the National Conference on Smoking and Health , pp. 241-262
    • Hutchings, R.1
  • 28
    • 84954825699 scopus 로고
    • (, May). Advertising and social change: Magazine advertising in Sweden 1935-1980. Paper presented at the meeting of the International Communication Association, San Francisco
    • Nowak, K. (1989, May). Advertising and social change: Magazine advertising in Sweden 1935-1980. Paper presented at the meeting of the International Communication Association, San Francisco.
    • (1989)
    • Nowak, K.1
  • 30
    • 0040502595 scopus 로고
    • Chicago: Science Research Associates
    • Pember, D. R. (1988). Mass media in America. Chicago: Science Research Associates.
    • (1988) Mass media in America
    • Pember, D.R.1
  • 31
    • 84954640214 scopus 로고
    • Sex in ads targeted to Black and White readers
    • Pokrywczynski, J. V. (1989). Sex in ads targeted to Black and White readers. Journalism Quarterly, 65, 756-760.
    • (1989) Journalism Quarterly , vol.65 , pp. 756-760
    • Pokrywczynski, J.V.1
  • 34
    • 84954727423 scopus 로고
    • (, April 9). Tobacco Company We don't advertise to children. Time Magazine, p. 91
    • R. J. Reynolds Tobacco Company. (1984, April 9). We don't advertise to children. Time Magazine, p. 91.
    • (1984)
    • Reynolds, R.J.1
  • 35
    • 84954729708 scopus 로고
    • (, June). Alcohol and cigarette advertising on billboards: Targeting with social cues. Paper presented at the meeting of the International Communication Association, Dublin, Ireland
    • Schooler, C, & Basil, M. (1990, June). Alcohol and cigarette advertising on billboards: Targeting with social cues. Paper presented at the meeting of the International Communication Association, Dublin, Ireland.
    • (1990)
    • Schooler, C.1    Basil, M.2
  • 36
    • 84954768065 scopus 로고
    • (, April 6). Where there's smoke Adweek's Marketing Week, pp. HM32-HM34
    • Schultz, E. (1987, April 6). Where there's smoke. Adweek's Marketing Week, pp. HM32-HM34.
    • (1987)
    • Schultz, E.1
  • 37
    • 84954821560 scopus 로고
    • Simmons Market Research Bureau. New York: Author
    • Simmons Market Research Bureau. (1987). Simmons 1987 study of media and markets. New York: Author.
    • (1987) Simmons 1987 study of media and markets
  • 38
    • 84977237446 scopus 로고
    • The effect of Black models on magazine ad readership
    • -
    • Soley, L. (1983). The effect of Black models on magazine ad readership. Journalism Quarterly, 60(A), 686-690.
    • (1983) Journalism Quarterly, 60(A) , pp. 686-690
    • Soley, L.1
  • 39
    • 0003641047 scopus 로고
    • U.S. Department of Health and Human Services. Hyatts-ville, MD: National Center for Health Statistics
    • U.S. Department of Health and Human Services. (1985). Health, United States, 1985. Hyatts-ville, MD: National Center for Health Statistics.
    • (1985) Health, United States, 1985
  • 40
    • 0011476108 scopus 로고
    • U.S. Department of Health and Human Services. Rockville, MD: Centers for Disease Control, Office on Smoking and Health
    • U.S. Department of Health and Human Services. (1989). Smoking, tobacco, and health: A fact book. Rockville, MD: Centers for Disease Control, Office on Smoking and Health.
    • (1989) Smoking, tobacco, and health: A fact book
  • 41
    • 0022081552 scopus 로고
    • Tobacco industry response to public health concern: A content analysis of cigarette ads
    • Warner, K. E. (1985). Tobacco industry response to public health concern: A content analysis of cigarette ads. Health Education Quarterly, 12, 115-127.
    • (1985) Health Education Quarterly , vol.12 , pp. 115-127
    • Warner, K.E.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.