Factor Analysis — A Tool for Data Reduction

European Journal of Marketing

Volumn 14, Issue 7, 1980, Pages 414-421

  Crawford, I M ^a   Lomas, R A ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84925927637     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000004917     Document Type: Article

References (11)

1. Ehrenberg, A.S.C., “On Methods: The Factor Analytic Search for Types”, Journal of Advertising Research, Vol.8., March, 1968, pp. 55-63.
2. Gatty, R., “Multivariate Analysis for Marketing Research: an evaluation”, Applied Statistics, Vol.XV No.3, 1966.
3. Green, P. and Tull, D., Research for Marketing Decisions, 4th edition, Prentice Hall, 1978.
4. Harmon, H.H., Modern Factor Analysis, University of Chicago Press, 1967.
5. Heeler, R.M., Whipple, T.W. and Hustad, T.P., “Maximum Likelihood Factor Analysis of Attitude Data”, Journal of Marketing Research, Vol.14, February, 1977, pp. 42-51.
6. Hotelling, H., “Analysis of a Complex of Statistical Variables into Principal Components”, Journal of Educational Psychology, Vol.24, 1933.
7. Kaiser, H.F., “The Varimax Criterion for Analytic Rotation in Factor Analysis”, Psychometrika, Vol.23, 1958.
8. Stoetzel, J., “A Factor Analysis of the liquor preferences of French consumers”, Journal of Advertising Research, Vol.1, 1961.
9. Thurstone, L., Multiple Factor Analysis, University of Chicago Press, 1947.
10. Twedt, D.W., “A Multiple Factor Analysis of Advertising Readerships”, Journal of Applied Psychology, Vol.36, 1952.
11. Twiss, B., Managing Technological Innovation, Longman, 1974.