The role of academic advisors in creating children’s television programs: The nbc experience

The children's Television Community

Volumn , Issue , 2014, Pages 111-128

  Stipp, Horst ^a  

^a Primary and Strategic Research NBC Universal   (Greece)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84925727311     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410614452     Document Type: Chapter

References (16)

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10. Kline, S. (1993). Out of the garden: Toys, TV, and children’s culture in the age of marketing. Toronto: Garamond Press.
11. LeConte, P. (1986). The psychologist as TV guide. Psychology Today (August), 50-55.
12. Milavsky, J. R. (1975, December 11). Proposal-pilot project-social science consultants-Saturday morning programs. Interdepartment correspondence to William S. Rubens, NBC. New York: NBC Social Research Department Files.
13. Milavsky, J. R., Kessler, R. C., Stipp, H. H., & Rubens, W. S. (1982). Television and aggression: A panel study. New York: Academic Press.
14. Stipp, H., Hill-Scott, K., & Dorr, A. (1987). Using social science to improve children’s television: An NBC case study. Journal of Broadcasting and Electronic Media, 31(4), 461-473.
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