Business-to-consumer (B2C) collaboration: Rethinking the role of consumers in supply chain management

Journal of Business Logistics

Volumn 36, Issue 1, 2015, Pages 133-134

  Ta, Ha ^a   Esper, Terry ^a   Hofer, Adriana Rossiter ^a  

^a UNIVERSITY OF ARKANSAS   (United States)

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EID: 84925606248     PISSN: 07353766     EISSN: 21581592     Source Type: Journal    
DOI: 10.1111/jbl.12083     Document Type: Note

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