Made in India: Cisco reroutes innovation

Emerald Emerging Markets Case Studies

Volumn 4, Issue 2, 2014, Pages 1-22

  Reddy, Srinivas ^a   Joshi, Havovi ^a  

^a SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

Disruptive innovation; Frugal innovation; Innovation; Reverse innovation

Indexed keywords

EID: 84924726133     PISSN: None     EISSN: 20450621     Source Type: Journal    
DOI: 10.1108/EEMCS-07-2013-0146     Document Type: Article

References (3)

1. Cisco Systems (2012), March 31, 2012 Form 10-Q (filed 12 September 2012), available at: http://investor.cisco.com/secfiling.cfm?filingID=1193125-12-388590 (accessed October 2012).
2. Cisco System (2007), Podcast Transcript for Cisco Globalization, Part 1, with Wim Elfrink, EVP Cisco Services and Chief Globalization Officer, Cisco, aired on 29 October, available at: www.cisco.com/warp/public/146/news_cisco/Newsroom/podcasts/transcript/Transcript_Wim_Elfrink_Globalisation.pdf?Referring_site=Globalization2007PressKit&Event=CG2007&Position=Podcast2Transcript (accessed October 2012).
3. Parulkar, I. (2012), “Innovation and product development from emerging countries: a case study on Cisco's ASR 901 product”, 10 April, (accessed August 2012).