Developing new services: Improving the process makes it better

Journal of Services Marketing

Volumn 3, Issue 1, 1989, Pages 15-20

  Bowers, Michael R ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84922779878     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000002478     Document Type: Article

References (11)

1. Booz, Allen&Hamilton, New Product Management for the 1980's. New York: Booz, Allen & Hamilton, 1982.
2. Bowers, Michael R. An Exploration into New Service Development: Process, Organization and Structure. College Station, Tex.: Texas A & M University, 1985.
3. Chase, Richard B., “Modeling Service Processes”, in Emerging Perspectives on Services Marketing, ed. Leonard L. Berry, G. Lynn Shostack, and Gregory D. Upah. Chicago: American Marketing Association, 1983, pp. 137-138.
4. Crawford, C. Merle, New Product Management, Homewood, IL: Richard D. Irwin, 1987.
5. Glazer, Rashi H., and David B. Montgomery, New Products and Innovation: An Annotated Bibliography. Palo Alto, Cal.: Stanford University, Graduate School of Business, 1980.
6. Lovelock, Christopher “Developing and Implementing New Services”, in Developing New Services. William R. George and Claudia E. Marshall. Chicago: American Marketing Association, 1984, pp. 44-64.
7. Murphy Patrick E. and Richard K. Robinson, “Concept Testing for New Services”,in Marketing of Services, ed. James H. Donnelly and William R. George. Chicago: American Marketing Association, 1981, pp. 217-220.
8. Shostack, G. Lynn, “How to Design a Service”, in Marketing of Services, ed. James H. Donnelly and William R. George. Chicago: American Marketing Association, 1981, pp. 221-229.
9. Shostack, G. Lynn, “Designing Services that Deliver”,Harvard Business Review, January-February 1984, pp. 133-139.
10. Shostack, G. Lynn, “Service Design in the Operating Environment”, in Developing New Services, ed. William R. George and Claudia E. Marshall. Chicago: American Marketing Association, 1984, pp. 17-43.
11. Urban, Glen L., and John R. Hauser, Design and Marketing of New Products. Englewood Cliffs, N. J.: Prentice-Hall, 1980.