Social marketing in developing countries

Social Marketing and Public Health: Theory and Practice

Volumn , Issue , 2010, Pages

  Smith, William A ^a  

^a FAMILY HEALTH INTERNATIONAL   (United States)

Author keywords

Developing countries; Poor people; Public welfare; Social marketing initiatives

Indexed keywords

EID: 84922760780     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1093/acprof:oso/9780199550692.003.21     Document Type: Chapter

References (4)

1. Academy for Educational Development (1982). Mass Media and Health Practices Implementation: Project Description. Washington, DC: Academy for Education Development Jun. 14, [17] p.
2. Family Health International Final Report for the AIDSCAP Program in Cameroon: Available at: (Accessed 21 January 2009).
3. Kotler, P. and Zaltman, G. (1971). Social marketing: an approach to planned social change. Journal of Marketing, Jul 35(3):3-12.
4. Rice, R.E. and Paisley, W.J. (eds.) (1981). Public Communication Campaigns. Beverly Hills: Sage Publications.