Cross-Cultural Perspectives on Promoting Festival Tourism-An Examination of Motives and Perceptions of Chinese Visitors Attending the Oktoberfest in Munich (Germany)

Journal of China Tourism Research

Volumn 7, Issue 4, 2011, Pages 377-395

  Xiaoyang, Yang ^a   Tobias, Reeh ^a   Werner, Kreisel ^a  

^a UNIVERSITY OF GÖTTINGEN   (Germany)

Author keywords

China's outbound tourism; Cross cultural perspectives; festival events; tourism motivation and perception

Indexed keywords

EID: 84922686281     PISSN: 19388160     EISSN: 19388179     Source Type: Journal    
DOI: 10.1080/19388160.2011.627009     Document Type: Article

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