Exploring how the tobacco industry presents and promotes itself in social media

Journal of Medical Internet Research

Volumn 17, Issue 1, 2015, Pages e24-

  Liang, Yunji ^a,b   Zheng, Xiaolong ^c   Zeng, Daniel Dajun ^b,c   Zhou, Xingshe ^a   Leischow, Scott James ^d   Chung, Wingyan ^e  

^a NORTHWESTERN POLYTECHNICAL UNIVERSITY   (China)

^b UNIVERSITY OF ARIZONA   (United States)

^c INSTITUTE OF GEOLOGY AND GEOPHYSICS   (China)

^d MAYO CLINIC   (United States)

^e STETSON UNIVERSITY   (United States)

Author keywords

Cigarette brands; Promotional strategy; Social media; Tobacco control; Tobacco promotion

Indexed keywords

COST; ECONOMICS; HUMAN; MARKETING; PROCEDURES; SOCIAL MEDIA; TOBACCO; TOBACCO INDUSTRY; VIDEORECORDING;

COSTS AND COST ANALYSIS; HUMANS; MARKETING; SOCIAL MEDIA; TOBACCO INDUSTRY; TOBACCO PRODUCTS; VIDEOTAPE RECORDING;

EID: 84922311360     PISSN: None     EISSN: 14388871     Source Type: Journal    
DOI: 10.2196/jmir.3665     Document Type: Article

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