Social Marketing and Public Health: Theory and practice

Social Marketing and Public Health: Theory and Practice

Volumn , Issue , 2010, Pages 1-366

  French, Jeff ^a   Blair Stevens, Clive ^a   McVey, Dominic ^a   Merritt, Rowena ^a  

^a National Social Marketing Centre   (United Kingdom)

Author keywords

Behavioural goals; Commercial marketing tools; Health inequalities; Public good; Public health; Smoking; Social behaviour change; Social marketing; Target groups; Voluntary lifestyle behaviours

Indexed keywords

EID: 84921984451     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1093/acprof:oso/9780199550692.001.0001     Document Type: Book

References (4)

1. Donovan, R. and Henley, N. (2003). Social Marketing: Principles and Practice. East Hawthorn, Victoria: IP Communications.
2. French, J. and Blair-Stevens, C. (2007). Big Pocket Book: Social Marketing. London: National Social Marketing Centre.
3. Hastings, G. (2007). Social Marketing: Why Should the Devil Have All the Best Tunes? Oxford: Butterworth-Heinemann Ltd.
4. Kotler, P. and Zaltman, G. (1971). Social marketing: an approach to planned social change. Journal of Marketing, 35(3): 3-12.