Marketplace or reseller?

Management Science

Volumn 61, Issue 1, 2015, Pages 184-203

  Hagiu, Andrei ^a   Wright, Julian ^b  

^a HARVARD BUSINESS SCHOOL   (United States)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Control rights; Intermediation; Marketing; Multisided platforms

Indexed keywords

DECISION MAKING; ECONOMIC AND SOCIAL EFFECTS; MARKETING; SUPPLY CHAINS;

CONTROL RIGHTS; DECISION VARIABLES; INTERMEDIATION; LONG TAIL; MARKETING ACTIVITIES; MULTI-SIDED PLATFORMS; NETWORK EFFECTS; VARIABLE COSTS;

SALES;

EID: 84921061647     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.2014.2042     Document Type: Article

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