The evolution of a subculture of consumption

Consumer Tribes

Volumn , Issue , 2012, Pages 67-75

  Schouten, John W ^a   Martin, Diane M ^a   McAlexander, James H ^b  

^a UNIVERSITY OF PORTLAND   (United States)

^b OREGON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84920918556     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080549743     Document Type: Chapter

References (6)

1. Arnould, E.J. (1989). Toward a broadening of preference formation and the diffusion of innovations: cases from Zinder Province, Niger Republic, Journal of Consumer Research, 6 (2), 239–367.
2. Martin, D.M., Schouten, J.W. and McAlexander, J.H. (2006). Claiming the throttle: multiple femininities in a hyper-masculine subculture, Consumption, Markets and Culture, 9 (3), 171–205.
3. McAlexander, J.H., Schouten, J.W. and Koenig, H.J. (2002). Building brand community, Journal of Marketing, 66 (January), 38–54.
4. Schouten, J.W. and McAlexander, J.H. (1995). Subcultures of consumption: An ethnography of the new bikers, Journal of Consumer Research, 22 (June), 43–61.
5. Thompson, C.J. (2002). Re-inquiry on re-inquiries: A postmodern proposal for a critical-reflexive approach, Journal of Consumer Research, 29 (1), 142–146.
6. Thompson, C.J., Stern, B.B. and Arnould, E.J. (1998). Writing the differences: poststructuralist pluralism, retextualization, and the construction of reflexive ethnographic narratives in consumption and market research, Consumption, Markets, and Culture, 2 (2), 105–231.