Marketing the savage: Appropriating tribal tropes

Consumer Tribes

Volumn , Issue , 2012, Pages 35-48

  Canniford, Robin ^a   Shankar, Avi ^b  

^a UNIVERSITY OF EXETER   (United Kingdom)

^b UNIVERSITY OF BATH   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84920870862     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080549743     Document Type: Chapter

References (34)

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