On consumption happiness: A research dialogue

Journal of Consumer Psychology

Volumn 25, Issue 1, 2015, Pages 150-151

  Pham, Michel Tuan ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84920088437     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2014.10.001     Document Type: Editorial

References (3)

1. Brakus J.J., Schmitt B.H., Zarantonello L. Brand experience: What is it? How do we measure it? And does it affect loyalty?. Journal of Marketing 2009, 73(3):52-68.
2. Schmitt B. Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands 1999, Free Press, New York.
3. Van Boven L., Gilovich T. To do or to have? That is the question. Journal of Personality and Social Psychology 2003, 85:1193-1202.