International expansion of Marcopolo (B): Manufacturing in "the other side of the world"

Journal of Business Research

Volumn 68, Issue 2, 2015, Pages 241-254

  da Rocha, Angela ^a   Arkader, Rebecca ^b   de Góes, Bruno Barreto ^c  

^a PONTIFICAL CATHOLIC UNIVERSITY OF RIO DE JANEIRO   (Brazil)

^b FEDERAL UNIVERSITY OF RIO DE JANEIRO   (Brazil)

^c TEMPLE UNIVERSITY   (United States)

Author keywords

Brazil; Bus industry; Emerging market multinational enterprises; Internationalization process; Marcopolo

Indexed keywords

EID: 84919655093     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2014.09.032     Document Type: Article

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