Exploration of consumption and communication communities in sports marketing

Sports Marketing and the Psychology of Marketing Communication

Volumn , Issue , 2004, Pages 3-26

  Sun, Tao ^a   Youn, Seounmi ^a,b   Wells, William D ^c  

^a EMERSON COLLEGE   (United States)

^b UNIVERSITY OF NORTH DAKOTA   (United States)

^c UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84919531488     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410610003     Document Type: Chapter

References (29)

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