Manchester United: The commercial development of a global football brand

International Cases in the Business of Sport

Volumn , Issue , 2007, Pages 114-134

  Hamil, Sean ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Brand management; Commercial strategy; Marketing strategy; Operating environment; Sponsorship

Indexed keywords

EID: 84917465084     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080554563     Document Type: Chapter

References (10)

1. Bose, M. (2007). Manchester United: And the Business of Soccer. Aurum Press Ltd.
2. Deloitte (2001-2007). Annual Reviews of Football Finance. Deloitte.
3. Deloitte (February 2007). Football Money League: The Reign in Spain. Deloitte.
4. Deloitte (February 2006). Football Money League: The Changing of the Guard. Deloitte.
5. Manchester United Plc (2001-2005). Annual Reports. Manchester United Plc.
6. www.thebusbybabes.com
7. http://fcumfiles.co.uk/index.php
8. http://www.joinmust.org/
9. www.manchesterunited.com
10. http://soccernet.espn.go.com/